Ambitious New “Sports Illustrated Football Rivals” App Now Available for DownloadPosted: September 15, 2011
Sports Illustrated continues to evolve the 56-year old powerhouse brand into an elite digital development operation, creating new pipelines for content distribution across multiple platforms. With more than 20 apps introduced in the past year, Sports Illustrated has engineered an aggressive digital development strategy that includes products created for the Web, tablets and smartphones. The latest iteration is Sports Illustrated Football Rivals app, one of our most ambitious productions to date.
Sports Illustrated Football Rivals provides fans with an in-depth look at some of the greatest rivalries in football history — some of which extend for nearly a century — all through our unmatched editorial coverage. Dynamic features include more than 300 pages of content, rare photos, 3D interactivity, documentary style videos, game highlights, an interactive timeline of each rivalry, historical stats and more. The app is a must have for football fans.
Read the full press release after the break.
NEW “SPORTS ILLUSTRATED FOOTBALL RIVALS” FREE APP MERGES STATE OF THE ART INTERACTIVE TECHNOLOGY WITH AWARD-WINNING JOURNALISM TO DELIVER FANS AN UNPRECEDENTED DIGITAL EXPERIENCE IN CELEBRATION OF FOOTBALL’s GREATEST RIVALRIES
Rivals App to be part of Coke Zero “Black Edition” program, which offers football fans exclusive content and experiences to help them enjoy everything about their favorite sport
Three-time Emmy Award nominee Kyle Chandler (Friday Night Lights) narrates documentary clips within a production that features rarely experienced video, audio and photography—all delivered in an innovative digital environment complete with 3D Interactivity
Among the app’s touchstones and highlights: Archie’s Griffin’s breakout game at Ohio State, scenes from the Army- Navy game played in the shadow of the JFK Assassination and the 1960s roots of the Cowboys-Redskins feud
Today, Sports Illustrated unveils Sports Illustrated Football Rivals, one of SI’s most ambitious app productions. The app explores 10 great football rivalries through SI’s unmatched editorial coverage — complete with video and audio enhancements — and delivers the seminal games, deciding plays and dominant performances within a dynamic, easy-to-use interface featuring 3D interactivity. The free app, presented by Coke Zero, is available for the iPad, iPhone and Android Smartphones and can be downloaded at www.si.com/rivals.
In all, there is more than 300 pages of content and interactive components such as video from Ohio State freshman Archie Griffin’s breakout game against North Carolina (his first big step in a two-time Heisman-winning career), rare photos from the start of the Auburn-Alabama rivalry, a deep look inside the Bears-Packers frigid relationship (with telling quotes) and a recreation of the Army-Navy game played in the aftermath of President John F. Kennedy’s death. The 10 rivalries as chosen by Sports Illustrated editors are presented in interactive timelines where fans can pick points within the histories of each rivalry to access highlights, get inside stories from Sports Illustrated reporters, review key statistics and preview this year’s upcoming showdowns.
“The Sports Illustrated Football Rivals app explores the game’s classic rivalries in a groundbreaking way,” said Sports Illustrated Group Editor Terry McDonell. “The range of the experience is rich and extraordinary.”
Three-time Emmy Award nominated actor Kyle Chandler, known for his role as Coach Eric Taylor in the acclaimed TV series Friday Night Lights, provides voice-over narration for short original films created by Sports Illustrated using archival photos.
The 10 rivalries featured:
- Texas vs. Oklahoma
- Auburn vs. Alabama
- Florida vs. Georgia
- Kansas vs. Missouri
- Cowboys vs. Redskins
- USC vs. Notre Dame
- Ohio State vs. Michigan
- Army vs. Navy
- Packers vs. Bears
- Cal vs. Stanford
The new app is also part of Coke Zero’s Black Edition program, which is designed to help fans enjoy everything about football. Coke Zero also will serve as the exclusive advertiser of four Sports Illustrated Presents college football conference previews (Pac 12, SEC, Big 10, Big 12) distributed exclusively at Sam’s Club’s 600 locations nationwide. Coke Zero is supporting the app with radio promotions and messaging on more than 30 million Coke Zero cans. In addition, the brand is giving away thousands of prizes through MyCokeRewards.com, including VIP game access, once-in-a-lifetime fan experiences, and a VIP football experience with tickets to a key season-ending rivalry game and a pre-game dinner with a SI staffer. Every hour, the Coke Zero Black Edition program will give away prizes from EA Sports and Sports Illustrated on MyCokeRewards.com, and each week, one person will win a gaming console, the EA Sports video game library and a one-year subscription to Sports Illustrated.
The Coke Zero Black Edition program is showing up at college football’s most intense matchups of the season and giving fans even more ways to win. By visiting the Coke Zero Black Edition Fan Combine, fans can enter to win tickets and upgraded access to future games, and other exciting prizes like tickets to the Chick-fil-A Bowl in January.