Lexus Brings Sports Illustrated Ad to Life with CinePrint™ Technology

Our partners at Lexus share details on their innovative ad in the October 15th  issue of Sports Illustrated: 

The October 15^th issue of Sports Illustrated features an innovative ad experience that combines SI print and SI for iPad® in a way that’s never been done before. Just find the Lexus ES ad in the Sports Illustrated print and iPad issues, and place your iPad behind the SI print page to bring the magazine ad to life. You’ll see the car come alive right on the page – its wheels spinning, the background whooshing past, and a visually stunning, fully immersive world right on the page. The ad is the latest part of Lexus’ ES campaign, which mirrors the luxury car’s next-generation design and technological advances by bringing style and technology together like never before.

If you don’t have an iPad, see CinePrint™ Technology in action at lexus.com/stunning.

iPad® is a registered trademark of Apple, Inc.