Introducing 120 Sports


Screen Shot 2014-02-20 at 7.33.40 PMNEW YORK, NY (Feb. 20, 2014) – Today a first-of-its-kind network partnership involving multiple leagues and media properties was announced as 120 Sports, a live-streaming network created for the digital generation and the devices it uses most. In 120 Sports, today’s fans will have access to unauthenticated video programming through a new technology platform built to intuitively integrate video and data in ways fans haven’t experienced before. At launch, content partners will include 120 Sports equity investor Time Inc. (owner of Sports Illustrated), as well as the NHL, NBA,, NASCAR and leading collegiate conferences via Campus Insiders (a joint venture between IMG College

and Chicago-based digital sports-media company Silver Chalice).

The groundbreaking enterprise, named 120 Sports for its concept of offering original sports programming in two-minute segments, will produce and distribute a 24-hour live linear network driven by a videocentric, 360-degree look across all sports. Set to debut later this spring, 120 Sports will feature original and hosted programming that will deliver timely, interactive narratives of the stories around sports, including game footage, analysis, conversation and social commentary from the players, newsmakers as well as voices of the fans.

“120 Sports is an innovative, addictive product that will give sports fans an amazing amount of always-on sports content and great technology so they can engage with news and highlights wherever they are,” said Todd Larsen, Time Inc. Executive Vice President. “The product will offer Sports Illustrated fans a terrific complement to our editorial coverage, and as a business partner Time Inc. will have a stake in an enterprise with tremendous promise.”

“We are always looking for new ways to serve our fans and provide them with the compelling digital content they crave,” said John Collins, Chief Operating Officer of the NHL, also an equity partner. “This partnership with 120 Sports will be a nice addition to our current programming lineup and a win for all sports fans.”

“This is the right time to collaborate across the infrastructure of sports properties as we take the collective assets of each partner directly to fans on their favorite devices,” said Bob Bowman, President & CEO, MLB Advanced Media (MLBAM). “Building a venture of this magnitude could only succeed with the right group of sports and news organizations and in the 120 Sports launch partners we have a product that will deliver on its promise to fans.”

The 120 Sports offering will originate through a state-of-the-art video and data product designed and optimized across all interactive media platforms, including: mobile, tablet, web, and connected devices. Created and powered by equity investor MLBAM’s technology infrastructure and mobile app development, the product will debut as free native applications for mobile and tablet devices as well as a web experience at and other distribution outlets. A premium content offering will be introduced next year.

Silver Chalice, also an equity investor in 120 Sports, will oversee production and business operations. Production headquarters for 120 Sports and its talent will be based in Chicago at a custom-designed and built digital production facility on the campus of Harpo Studios. Silver Chalice and Sports Illustrated’s national sales organizations will lead all sales and marketing, while Sports Illustrated and Time Inc. will also provide operational and business development support.

To learn more about 120 Sports, visit or follow us on Facebook

Additional partners, programming and talent for 120 Sports will be announced at a later date.

For more information please contact:
Scott Novak at, 212-522-2687 Matthew Gould at, 212-485-8959 Nirva Milord at, 212-789-2123
Emigdio Gamboa at, 312-999-6789


From Time Inc. Executive VP Todd Larsen

I am pleased to share the news that Time Inc. has entered into a partnership to create 120 Sports, a groundbreaking digital-only sports-video programming network. Time Inc. will own a significant equity stake in the company, along with our partners at MLB Advanced Media (MLBAM), the National Hockey League (NHL) and Silver Chalice (SC), a Chicago-based digital-video production company.

This is an exciting opportunity for us. Not only are we building a new stand-alone business that complements one of our brands, we are also expanding our video and mobile offerings across Time Inc. Further, we will be able to offer our clients significantly more video programming inventory, as SI will drive ad-sales for the entire 120 Sports network as co-exclusive ad-sales agents with SC. The deal will also give SI editors access to the 120 Sports player and content—including game highlights of professional and collegiate sports—to enhance our coverage across all platforms 24/7.
120 Sports is named for its concept of offering original sports programming in two-minute segments, a pace the digital audience wants, and is set to premiere this spring with many hours of daily live and on-demand sports news reports and features. SI will contribute original programming to the network, along with content partners, which include, the NBA, the NHL, NASCAR and several collegiate conferences.
This programming will be housed and distributed through a new state-of-the-art video and data player created by MLBAM specifically for 120 Sports and designed for all interactive media platforms, including mobile, tablet, Web, OTT and connected televisions. At launch, the 120 Sports product will debut as free native applications for mobile and tablet devices, a Web experience for,, and
This is a very ambitious enterprise for Time Inc. and one of many we hope to invest in as part of our plan to turn our brands into cross-platform powerhouses. I’d like to thank the entireSports Illustrated team for its hard work bringing this deal to fruition, especially Jim DeLorenzo, who quarterbacked the project from beginning to end.


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