For more than 55 years Sports Illustrated has delivered the stories of sport, first through the flagship print magazine, and now through more than two dozen platforms reaching a collective audience of more than 30 million. Sports Illustrated is widely seen as leading the industry’s digital transformation which complements the media company’s emerging marketing, retail business and social footprint, which is more than 2.5 million strong. Current Sports Illustrated business units include print, digital, marketing, Sports Illustrated Books, Sports Illustrated International and Sports Illustrated Productions. These units are built on the foundation of the franchise’s award-winning writers and photographers who have earned a combined 50 awards for editorial excellence in the past year.
Inside Sports Illustrated updates consumers on how SI is transforming itself, providing updates on the content readers can expect in the magazine, at SI.com and elsewhere as well as how SI is flexing its muscles across the digital space. Readers will learn about the captivating extras in the tablet editions of each issue, the launch of new products and partnerships, upcoming events on the SI calendar and much more—all from comprehensive Q&A’s with and profiles of the writers, editors and others who shape the direction in which SI is headed.