For the First Time Ever YOU Pick the Cover of Sports Illustrated By Choosing The Best Sports Moment of 2011

For nearly 60 years the cover of Sports Illustrated has defined the story of the day in sports. Upon its release, the iconic cover image stirs a spectrum of passionate dialog, debate, celebration, criticism and for those who believe in jinxes, fear.  But there has always been one constant in that the cover choice has rested in the hands of the SI editorial team. Today, that all changes. Beginning at 3:00 p.m. EST, sports fans can visit SI’s Facebook page (www.facebook.com/sportsillustrated) to rank the top five sports moments from 2011 drawn from a selection of 15 images which correspond to the editorial staff’s selections for the best sports moments of 2011.  The moment that receives the most votes will be featured on the cover of SI’s year-end issue.  Voting begins today and will end on Friday, December 16th, the magazine cover that YOU picked will hit newsstands on Wednesday, December 21st.

Why is picking the cover a big deal?  Listen to what some of the great athletes who have graced the cover had to say:

“To be on the cover of Sports Illustrated it’s kind of a stamp of approval that you’ve made it,” said Sugar Ray Leonard who has appeared on the SI cover 12 times.

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